Vesthi, M.A., Amin, F.M. and Ilham, I. 2026. What Drives Consumers’ Purchase Intention in Live Commerce? An Extended Technology Acceptance Model. ARBITRASE: Journal of Economics and Accounting . 7, 1 (Jul. 2026), 219-230. DOI:https://doi.org/10.47065/arbitrase.v7i1.3338.