Penguatan Kompetensi Kewirausahaan Mahasiswi melalui Kredibilitas dan Kualitas Pribadi: Pendekatan Manajemen Talenta


Authors

  • Dewi Shinta Wulandari Lubis Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
  • Adrianto Adrianto Universitas Terbuka, Medan, Indonesia
  • Dewi Budhiartini Yuli Isnaini Univesitas Islam Sumatera Utara, Medan, Indonesia

DOI:

https://doi.org/10.47065/arbitrase.v6i3.2978

Keywords:

Talent Management; Credibility; Personal Quality; Entrepreneurial Competence; Students

Abstract

This study aims to analyze the influence of credibility and personal quality on female students’ entrepreneurial competence through a talent management approach. The research is based on the importance of developing individual potential and character as part of the strategy to foster young entrepreneurs within higher education institutions. The study employs a quantitative survey method involving 80 female students of the Management Study Program at STIM Sukma Medan who have taken entrepreneurship courses. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 26.0 software. The results show that both credibility and personal quality have a positive and significant effect on entrepreneurial competence, both partially and simultaneously. The coefficient of determination (R²) of 0.612 indicates that the two independent variables explain 61.2% of the variation in entrepreneurial competence. These findings highlight that credibility and personal quality are key components in character-based talent management models in higher education. This research provides practical implications for educational institutions to strengthen character development and entrepreneurship training programs to produce competent, ethical, and competitive female entrepreneurs.

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Published: 2026-03-31
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How to Cite

Lubis, D. S. W., Adrianto, A., & Isnaini, D. B. Y. (2026). Penguatan Kompetensi Kewirausahaan Mahasiswi melalui Kredibilitas dan Kualitas Pribadi: Pendekatan Manajemen Talenta. ARBITRASE: Journal of Economics and Accounting , 6(3), 920-928. https://doi.org/10.47065/arbitrase.v6i3.2978

Issue

Vol. 6 No. 3 (2026): March 2026

Section

Articles

Copyright (c) 2026 Dewi Shinta Wulandari Lubis, Adrianto Adrianto, Dewi Budhiartini Yuli Isnaini

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