Penguatan Pemasaran Jasa Sablon Berbasis Digital pada Kelompok Difabel Daksa
DOI:
https://doi.org/10.47065/jpm.v6i3.2907Keywords:
Community Service; Physically Disabled; Digital Screen Printing; Digital Marketing; MSMEsAbstract
This community service program aims to enhance digital screen printing technical skills and digital marketing literacy among members of the Temanggung Physically Disabled Group. Partners face challenges such as limited production equipment, the use of manual screen printing methods that require significant physical effort, low digital screen printing skills, and conventional marketing that limits market reach and business competitiveness. The program is implemented using a community development approach, with active partner involvement throughout the stages of socialization, training, technology implementation, mentoring, evaluation, and sustainability planning. Training focused on the operation of DTF printer-based digital screen printing machines that are more ergonomic and suitable for people with physical disabilities, as well as digital marketing through social media, basic SEO, marketplaces, and website development as a product showcase. The evaluation results showed a measurable increase in skills, where the average score of partners' understanding and skills increased by ± 65% based on pre-test and post-test results. From the production side, the processing time that previously required 1-2 days with manual methods can be shortened to less than 1 hour using digital screen printing. In addition, partners began actively producing using modern equipment and promoting products online. This program contributes to improving product quality, work efficiency, self-confidence, and business independence of partners, while also supporting the economic empowerment of people with disabilities and the development of sustainable and competitive screen printing businesses in the digital era.Downloads
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