Optimalisasi Peran Pemberdayaan Kesejahteraan Keluarga Melalui Ecopreneurship, Literasi Keuangan, dan Digital Marketing
DOI:
https://doi.org/10.47065/jpm.v6i4.3168Keywords:
Ecopreneurship; Financial Literacy; Digital Marketing; Family Welfare EmpowermentAbstract
Low digital financial literacy and dependency on synthetic chemical dyes represent the primary obstacles to the development of a sustainable rural creative industry. This community service project aims to transform the economic and ecological capacity of productive women's groups by optimizing the role of family welfare empowerment (Pemberdayaan Kesejahteraan Keluarga) in ecopreneurship and financial technology. Utilizing the Participatory Learning Action (PLA) method with 10 partners, the intervention addressed upstream aspects through eco-friendly production and downstream aspects through transaction digitalization. The results demonstrate a measurable increase in partner capacity: digital financial literacy rose from an average score of 2.0 to 4.3 (a 115% increase), evidenced by the 100% adoption of QRIS transactions among all partners. In the production aspect, partners successfully transitioned entirely to natural dyes, resulting in raw material cost efficiency and a reduction of chemical residues in the river ecosystem. This intervention proves that the integration of science and technology with green business practices can objectively enhance economic resilience while reducing environmental impacts. Substantially, this model offers a rural economic strengthening strategy that is adaptive to global market dynamics and ecological uncertainty.
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Copyright (c) 2026 Yerisma Welly, Martin Yehezkiel Sianipar, Kusnadi Kusnadi, Hendra Sakti Putra Siagian, Novita Angelina Panjaitan, Nathali Christy Hutapea
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